Corporate gifting, although often viewed through the lens of relationship building and brand promotion, also has physiological effects on both the giver and the recipient. These effects, while subtle, play a significant role in shaping how gifts are perceived and how they influence emotions, attitudes, and behaviors.
“After receiving a personalized corporate gift that truly resonated with our company values, our partnership transformed. It wasn’t just a gesture—it was a reminder that they understood us, and that strengthened our relationship in ways we never expected. A single thoughtful gift paved the way for long-term trust and collaboration.” — Sarah Jenkins, CEO
Research on corporate gifting:
Corporate gifting can trigger a dopamine release in both the giver and the recipient. Dopamine is often called the “feel-good” neurotransmitter, and it’s associated with pleasure and reward. When a person receives a gift, it activates the brain’s reward centers, which boosts feelings of happiness, appreciation, and satisfaction.
Corporate gifting, particularly gifts related to wellness (such as plants, spa kits, or relaxation tools), can reduce stress by influencing the body’s production of cortisol, the stress hormone.
Oxytocin is often referred to as the “bonding hormone” because it plays a role in building trust and fostering social connections. Corporate gifting can stimulate the release of oxytocin, which strengthens relationships.
Corporate gifting can enhance serotonin levels, a neurotransmitter that helps regulate mood, promote a sense of well-being, and reduce feelings of anxiety or depression.
Interestingly, the emotional effects of receiving a gift, such as feeling appreciated, can positively affect the immune system. Studies have shown that positive social interactions and emotional experiences (such as receiving a gift) can stimulate immune function.
Corporate gifting can activate a natural reciprocity reflex—a psychological and physiological reaction where the recipient feels an urge to give something back. This can lead to stronger long-term business relationships, as both parties experience mutual trust and appreciation.
Corporate gifting does more than just improve business relationships; it has profound physiological effects. From triggering the release of dopamine and oxytocin to reducing stress and fostering connection, both the giver and the recipient experience real, measurable benefits from the act of giving. When done thoughtfully, corporate gifting not only improves professional relationships but also contributes to the emotional and physical well-being of those involved.
If you’re looking to create a positive and lasting impact, consider gifting something that promotes well-being and growth, like Gardenuity’s living gifts, which can foster long-term happiness and health in the workplace and beyond.
Here is a link to our fall corporate gifting summary:
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