The Original Growers


Years ago, Donna Letier, from the retail world, and Julie Eggers, from operations, met casually and instantly became fast friends. They realized they share a passion for the growing business and a love for health and wellness. They also understand the desire to have fun, valuable, and healthy experiences, and they know that growing fresh herbs and veggies is the perfect way to custom-create these experiences.

As two fearless women with full-time jobs, full-time families, and full-time responsibilities, they are ready to change the world. They’re 50+, but they’re refusing to settle. Literally, they are only growing. They’re focused on changing the way people grow herbs and veggies at home, because they think that home gardening should be accessible, easy, and successful for everyone.

So, Donna and Julie made Gardenuity—a unique business model with the goal of making the growing experience possible for everyone, everywhere. Rather than just buying all of the garden supplies from retail stores, the two founders partnered with horticultural engineers and seed breeders to make high-quality, custom materials they love, and they worked with technicians to build state-of-the-art technology. In the end, they’ve created a complete garden system that is sure to yield a successful harvest.

But Gardenuity is about more than just an easy way to grow. Donna and Julie are growing a fresh model with proprietary technology, a unique customer experience, and exceptionally engineered products. They’re intent on making gardening fun—especially for young, urban, and inexperienced customers who don’t have time or space to commit to a large garden.

We see new growers harvesting fresh greens or herbs and feeling empowered, telling all their friends, ‘I grew that!’
Donna Letier

Forget the white picket fence. Gardenuity customers get to have a successful gardening experience regardless of their experience or location. Donna and Julie have created an all-around positive experience where we do the hard work and you reap the rewards. You’ll love the way a fresh harvest smells, tastes, and makes you feel!