American Heart Association’s Life Is Why™ Campaign

Gardenuity supports the life-saving mission of the American Heart Association

Shoppers can join the fight against cardiovascular disease by supporting the Association’s Life Is Why™ campaign in February, American Heart Month

Dallas/Fort Worth, February 1, 2025— More than 6 in 10 U.S. adults (61%) will develop some type of cardiovascular disease (CVD) within the next 30 years, according to the latest research undertaken by teams from the American Heart Association. That is why this February, during American Heart Month, Gardenuity is joining the fight against heart disease and stroke by supporting the American Heart Association, devoted to changing the future to a world of healthier lives for all. Gardenuity will inspire consumers to celebrate their reasons to live healthier, longer lives by participating in the Association’s fundraising campaign, Life Is Why™. Through the Life Is Why™ campaign, consumers can give back while shopping by donating at checkout, in-store, and online to support the fight against cardiovascular disease.

“Gardenuity is honored to support the American Heart Association’s Life Is Why campaign, empowering our customers to join the fight against heart disease and stroke,” said Donna Letier, CEO and Co-Founder of Gardenuity.“ The American Heart Association’s relentless commitment to addressing the drivers of health disparities, including the social determinants of health is changing lives every day. Gardening impacts mental well-being and nutritional health both of which reduce chronic disease. This effort reflects our commitment to create healthier lives by supporting life-saving research and initiatives that reach communities across the country.”  

For the month of February, Gardenuity will donate $5 for every Microgreen Garden sold to benefit the mission of the American Heart Association. Additionally, February 7^th, National Wear Red Day, Gardenuity will donate $10 for every Microgreen Garden sold to raise awareness of the No. 1 killer of Women, cardiovascular disease.

“Gardenuity’s Life is Why campaign with the American Heart Association exemplifies the power that collaboration has in driving meaningful change in heart and brain health,” said Meagan Hemenway, Tarrant County Executive Director. “This support will help fund more critical research and enable the AHA to reach more communities with life-saving initiatives. Together, we are making strides towards building a healthier future for everyone.”

Donations through the Life is Why campaign’s participating retailers—no matter the amount—allow the Association to implement initiatives such as:

• Funding research that can improve health outcomes for heart and stroke patients;
• Training more than 2.5 million high school students in CPR annually;
• Supporting the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.

To learn more about the Life Is Why campaign and other participating companies, please visit www.heart.org/lifeiswhy.